<![CDATA[Piccinno Strategic Marketing]]>https://www.piccinno.online/blogRSS for NodeFri, 11 Sep 2026 16:32:33 GMT<![CDATA[Your ABM list is exhausted. Now what? How to restart pipeline without just buying more data.]]>https://www.piccinno.online/post/your-abm-list-is-exhausted-now-what-how-to-restart-pipeline-without-just-buying-more-data69f528d790b4365cb8612d86Wed, 01 Apr 2026 22:38:02 GMTPaola Piccinno<![CDATA[A strategic framework to understand Account-Based Experience (ABX)]]>https://www.piccinno.online/post/account-based-experience68881de13f524736c9e39558Wed, 23 Jul 2025 14:00:00 GMTPaola Piccinno<![CDATA[Your B2B strategy is flawed (if it's not centered on your customer)]]>https://www.piccinno.online/post/b2b-strategy68881c003f524736c9e38fd1Mon, 07 Jul 2025 14:00:00 GMTPaola Piccinno<![CDATA[VCs: stop betting on "good ideas". Instead, start building ABM engines]]>https://www.piccinno.online/post/building-abm-engines683fa71ec81ffc3560e8311eTue, 03 Jun 2025 03:29:32 GMTPaola Piccinno<![CDATA[Keep the creative spark in your B2B marketing campaigns]]>https://www.piccinno.online/post/keep-the-creative-spark-in-your-b2b-marketing-campaigns683fbc4bda05b0dd551623d9Tue, 03 Jun 2025 03:29:32 GMTPaola Piccinno<![CDATA[The power of storytelling in B2B: connecting with your audience on an emotional level]]>https://www.piccinno.online/post/the-power-of-storytelling-in-b2b683fb7e5fef3898b4e7f5520Wed, 14 May 2025 03:29:32 GMTPaola Piccinno<![CDATA[Cross-cultural management: navigating global markets with cultural intelligence]]>https://www.piccinno.online/post/cross-cultural-management-navigating-global-markets-with-cultural-intelligence683e8691da05b0dd55128ae8Fri, 09 May 2025 05:49:04 GMTPaola Piccinno<![CDATA[Turning events into ABM power plays]]>https://www.piccinno.online/post/abm-events683fa8d39ea23bff7cdb8024Tue, 06 May 2025 03:29:32 GMTPaola Piccinno<![CDATA[ABM for start-ups: cracking the enterprise market without breaking the bank.]]>https://www.piccinno.online/post/abm-for-start-ups-cracking-the-enterprise-market-without-breaking-the-bank6809b6aec8c12a702f5fde2fMon, 21 Apr 2025 14:00:00 GMTPaola Piccinno<![CDATA[Why my big tech background is your business advantage]]>https://www.piccinno.online/post/why-my-big-tech-background-is-your-business-advantage6809af344e6729bd92bcb6f4Tue, 08 Apr 2025 14:00:00 GMTPaola Piccinno