SDRCloud: The Outbound Execution Gap
Strategy Gets You the List.
Execution Decides If It Matters.
Most outbound programs don't fail at the strategy table. They fail in the six weeks after it — when a beautifully segmented account list gets handed to a rep with a spreadsheet, a generic template, and no way to know which of those accounts just started actively buying.
Personalize by hand and you can properly work a fraction of your target list. Send at volume and the personalization that made the strategy worth doing in the first place disappears. Most teams pick one of those trade-offs and call it a program.
There's a second, quieter cost: even a perfectly targeted account list goes stale the moment it ignores what's actually happening inside those accounts — a leadership change, a hiring surge, a competitor's contract ending. Right list, wrong week. Both matter.
We built our managed SDRCloud offering because the accounts you've already prioritized deserve outreach that's as disciplined as the strategy behind them.
SDRCloud: What It Delivers
Every Account. Same Standard. No Exceptions.
Not because a rep remembered to. Because the system is built to.
A Sequence Built Around the Account
Not a mail-merge. Each account's outreach draws on what's actually true about that company, that contact, and what's changed recently — connected to the CRM data and account intelligence your account strategy already produced.
A Personalized 1:1 Video
The single highest-response asset in outbound, produced per account rather than recorded once and sent to everyone.
A Dedicated Microsite
A landing page built for that one contact — so the click lands somewhere relevant to their business, not your homepage.
A Signal-Based Approach
The system watches for the buying signals that matter in your market and works each account when the signal fires, not on a fixed weekly schedule.
Built and Governed Before It Runs
Messaging, targeting, and brand standards are defined during setup, with human oversight available for judgment calls — not routine review of every send.
SDRCloud: Where It Fits
Your Account Strategy Decides.
The System Executes.
Which accounts matter, what to say to them, and when a signal is worth acting on — that's strategy, and it's still built by us, with you.
SDRCloud doesn't set any of that. It's how the strategy actually reaches an inbox — consistently, on-brand, and on the account's timeline instead of a rep's calendar.
Get the strategy wrong and the system just executes the wrong plan faster. Get it right, and it runs at a scale no rep list ever could.
SDRCloud: How It Works
Set Up Right.
Let It Run.
1 / Define the Audience and Signals
We confirm which accounts are in scope and what a genuine buying signal looks like in your market — hiring surges, funding events, leadership changes, whatever precedes a real conversation for you.
2 / Align Assets to Strategy
Email sequences, video scripts, and microsite content get built around your existing account strategy — not generic templates.
3 / Approve the Rules, Not Every Send
Messaging, targeting, and brand standards are agreed before the system goes live. SDRCloud then handles the routine execution, with human oversight available where judgment or approval is required.
4 / Route and Respond
Interested replies are routed to your team with the relevant campaign and account context — no cold restart.
5 / Report and Refine
Performance is tracked against your own program from month one, and sequences get tuned against what actually worked — not industry-wide benchmarks.
SDRCloud: Investment
Your Spend Moves When Your Outbound Does
No seat fees. No platform fee. You pay when the system actually does the work.
Starting Tier — Built for a Real Pilot
2,500 Credits — $995/month
A flexible credit pool, sized to properly test the system on a meaningful slice of your account list — not a token trial.
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Unlimited users, no per-seat charge
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Covers the outbound engine, 1:1 video, 1:1 landing pages, automated multichannel outreach, and custom outbound experiences
How the Spend Moves
Buy Credits
Launch Campaigns
Credits Get Consumed
Scale When Ready
SDRCloud: Investment
Program Management
Credits cover the outreach itself. Running the program well is separate work — strategy, setup, human oversight of what's approved to run, ongoing optimization, and reporting. That's a monthly program management fee, scoped to your account list and campaign complexity rather than fixed in advance.
Higher-Touch Engagements
Complex, multi-stakeholder accounts need more from each touch — deeper personalization, more contact points, a longer nurture arc. These programs work each prospect harder, so they run on more credits per prospect. Scoped directly rather than published, since the right depth varies by account.
Sizing a Program: Agent Personas
An SDRCloud agent is roughly equivalent to the execution capacity needed to work around 500 typical prospects a month. That's a planning number — it tells us how many personas a campaign needs, not what you're billed. Billing always follows credits actually used.
Questions, Answered
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