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Account-Based Marketing (ABM) Consulting for B2B Tech & SaaS

Stop Chasing Leads. Start Winning Accounts.

Are you a B2B tech or SaaS company tired of a leaky funnel and marketing efforts that don't translate to revenue? It's time to move beyond generic lead generation and that ‘spray and pray approach’. Account-Based Marketing (ABM) is the strategic framework for focusing your resources, aligning your teams, and winning the high-value accounts that will define your growth.

As a senior ABM consultant with over 20 years of international experience helping global brands like Microsoft, Sony, and Adobe, I don't just talk theory. I roll up my sleeves and partner with you and your team to build a practical, high-impact ABM engine.

My ABM Consulting Services for B2B Tech & SaaS include:

Strategic ABM Workshop

A hands-on session to align your sales and marketing teams, define your Ideal Customer Profile (ICP), and build the foundational strategy for your program.

Target Account Selection

Leveraging data, insights, and your team's expertise to curate a focused, high-potential target account list.

​Value Proposition & Messaging

Crafting a clear, compelling messaging house that resonates with the specific pain points and priorities of your target accounts (whether they are prospects or existing clients).

GTM & Campaign "Play" Design

Building a multi-channel Go-to-Market plan with orchestrated plays designed to open doors, build relationships, and accelerate pipeline.

Measurement & ROI Framework

Defining the KPIs that actually matter (Reputation, Relationships, Revenue) to prove the commercial impact of your ABM program.

Ready to build an ABM program that delivers real results?

This isn't about buying a new piece of tech. It's about implementing a strategic mindset shift that transforms how you approach growth, leveraging your existing tech and internal resources.

Testimonials

TESTIMONIALS

“Paola’s depth of knowledge and skills in ABM helped us to train a new generation of ABM practitioners. Her approachable style and ability to make the complex simple made her a great ABM mentor.”

Sheree Morrison
Director at Collagis

Frequently Asked Questions

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Get in touch with Paola

GET IN TOUCH

Headquarters:

Clayton-Albrook, Panama City

Republic of Panama

Direct Communications:

paola@piccinno.online

Phone / WA: +507 6397-6309

Office Hours:

Mon – Fri, 8:30 AM – 5:00 PM

(EST / UTC-5)

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© 2026 by Piccinno Strategic Marketing

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